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Mainstream Cruise Lines and Ships

“Mainstream” doesn’t mean “cheap”. It simply means “value”. The names synonymous with the industry have up-to-date accommodations, fine dining options and plenty of activities, all for a fraction of the cost of higher-end cruising options.
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Mainstream Cruise Lines Value. Convenience. Fun. These are the superlatives that easily define our Mainstream-class of cruise lines. They are easily-recognized names that are pillars of the industry, and for good reason. Each offers guests a wonderful experience that won’t bust your budget. Here''s what you can expect to find on these ships:
  • Wonderful service throughout the ship
  • Clean and efficient accommodations
  • Itineraries with plenty of sore excursion options
  • Value-conscious pricing with optional add-ons
  • A variety of entertainment options
Top Mainstream Cruise Lines

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Carnival Cruise Lines is launching a cabin reclassification encompassing its entire fleet. Under the reclassification, cabins will be categorized based on locations on the ship-such as mid-ship, aft and forward-as well as proximity to key public areas. The fleet-wide reclassifications will be complete by the end of 2008. Carnival got off to a shaky start in 1972 then suddenly the Fun Ship concept took hold, and a whole new type of middle class passenger came cruising. The line grew fast, and with financial success, Carnival Corporation began buying up other fleets. Carnival Cruise Lines is now one of the leaders in the mass market cruising industry.  Read Line Profile »

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Owned by Carnival Corporation, Costa is Europe’s largest cruise line with a fleet of a dozen ships ranging in size from 25,000 to well over 100,000 tons. It is growing fast to meet the burgeoning European cruise market.  Read Line Profile »

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While Disney is always associated with family oriented themes and theme parks, the entertainment firm’s ships have a somewhat split personality. One section is set aside for multi-generational sharing of facilities and another, albeit smaller, caters exclusively for adults not traveling with children or those parents and grandparents who would like a break from the kid’s world. The separate adult facilities include bars, lounges, entertainment, restaurant and swimming pool.  Read Line Profile »

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Mediterranean Shipping Cruises forms part of a huge Swiss-owned container firm, Mediterranean Shipping Company. Entering the cruise business in the late 1980s by purchasing Lauro Line, renamed Star Lauro, the name changed after the loss of the Achille Lauro to fire and sinking.  Read Line Profile »

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Norwegian Cruise Line dates to 1966, originally as Norwegian Caribbean Line when the first of the White Fleet of brand-new ships - Sunward, Skyward, Starward and Southward - began sailing out of Miami. After the initial burst of success, expansion continued sporadically until 1980 when NCL rehabilitated the former French transatlantic liner France into the Norway, instantly handing NCL the largest, longest and most spectacular cruise vessel afloat. In the early 1990s, the Dreamward and Windward entered service boasting four intimate reserved seat restaurants but overall the fleet was not equal in atmosphere, and the cabin assignment generally determined the dining locale. To attempt to unify the increasingly mismatched fleet, the NCL fleet received Norwegian prefixes but it was not until Star Cruises, a Malaysian company, took over that the line began investing heavily in new tonnage that rivaled that of Carnival Cruise Lines, Princess Cruises and Royal Caribbean.  Read Line Profile »

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The letters used to spell out the Peninsular and Oriental Steam Navigation Company, established way back in 1837, three years before Cunard, to carry the mails and passengers between England, the Iberian Peninsula and soon onto the British Empire east of Suez. The firm fully merged with the Orient Line (not Orient Lines) in 1961 and in 1974 bought the fledgling Princess Cruises, becoming P&O-Princess Cruises. By this time the firm’s transportation role had withered away and it became a full-fledged cruise company separated from the ferry, container and logistics operations. Then in 2003, Carnival Corporation bought line outright.  Read Line Profile »

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Princess Cruises recently announced plans to update three of its older ships-the Star Princess, Caribbean Princess and Golden Princess. Each of the ships will enter dry dock for the improvements at some point during the next eight months. Amenity upgrades will include the addition of an adults-only quiet area, poolside movie-screens and restaurant improvements. Started in 1965 on the West Coast with one old ship chartered during the winter months, Princess grew to be a ship-owning firm, was bought out by P&O of London in 1974, then absorbed Sitmar in the late 1980s. An American company became British-owned then added an Italian favor to include ships with Italian officers and maitre d’hotels and Italian menu items. British officers are still in command of some ships and those registered in Hamilton, Bermuda, allow captains to perform marriages.  Read Line Profile »

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With a fleet comprised of the world’s largest ships, six of then exceeding 135,000 tons, Royal Caribbean has continually offered more innovative features than any other mass market cruise line. Beginning in 1969 with the trademark Viking Crown Lounge offering top-of-the-ship wraparound views, more recent ships introduced the Royal Promenade, a vast multi-deck-high interior boulevard of shops, bars and eateries, rock-climbing walls (all ships), in-line skating, ice skating rinks, water parks, and hot-tubs cantilevered over the side.  Read Line Profile »

Mainstream Spotlight

Norwegian Cruise Line - Norwegian Dawn

MainstreamSpotlight_NCLDawn.jpgThis Norwegian Cruise Line vessel provides every imaginable onboard attraction to please the young and the young at heart. She represents the informal "Freestyle Cruising" image that the line touts.

Editor's Choice

Top Destinations in Asia and the South Pacific

Luxury_EditorsChoice_AsiaDest.jpgProfessional Travel Guide's editors offer you their choices for the best locales in Asia and the South Pacific. Whether you're looking for pampering on a remote island or the nightlife of an urban jungle, take a look at the places that make our editors long for a vacation.

Other Mainstream Cruise Line Options

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A&K, a venerable high-end travel company, markets a wide range of cruise experiences from Antarctic soft adventure voyages to river cruising in Europe and the Pacific and along the Nile and Yangtze. A&K prides itself on attention to detail, the highest level of comfort depending on the region and top local guides.  Read Line Profile »

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The Alaska Marine Highway, founded in 1963, provides a complex network of essential state-operated passenger, vehicle and freight services between the Lower 48 States, British Columbia and Inside Passage ports, many of which do not have road access to the outside world. Other routes operate in South Central Alaska and out to the Aleutian Islands.  Read Line Profile »

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While cruising does not come more basic than aboard the two American coastal ships of ACCL, loyal passengers return year after year to try new itineraries. The firm, started in the mid-1960s by New England Yankee entrepreneur Luther Blount who died in 2006, revived the concept of coastal and inland voyages. His daughter now runs the company, based in Warren, Rhode Island.  Read Line Profile »

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Line Description  Read Line Profile »

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Offers cruises of rivers and waterways in China, Egypt, Europe and the Galapagos Islands.  Read Line Profile »

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Operates the M/V Galapagos Explorer II, an ecotourism vessel that visits Galapagos National Park. The ship was constructed in 1990.  Read Line Profile »

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The world has shrunk to the point that most places on earth are reachable by air, but thankfully there remain a few exceptions where the sea route is paramount and the destinations remote and largely unspoiled. The French Polynesian island chains of the Marquesas and Tuomotus are just the ticket for sea travelers in search of an adventure and a comfortable conveyance. The Compagnie Polynesienne de Transport Maritime began providing regular freight and passenger links in 1959 using ships named Aranui (“great highway” in Maori).  Read Line Profile »

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Initially started by two French merchant marine officers in 1988, the large French container line CMA-CGM now owns the majority interest in Ponant Cruises and its fleet of three small cruise ships taking between 64 and 172 passengers. In the North American markets, the ships’ ideal size makes them attractive to full-ship charters catering to both individuals and/or affinity groups. At other times, the passenger compliment is heavily French speaking. Registered in France or a French overseas territory, they offer a French flavor and classic French cuisine, something now very rare in the cruise industry since the demise of the major French shipping lines.  Read Line Profile »

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Built in 2002 and 2005 respectively, the ships M/V Mare Australis and M/V Via Australis visit locations between Punta Arenas and Ushuaia, Chile.  Read Line Profile »

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Shortly after World War II, Chuck West began operating Alaska tours and small ship cruises, then when the firm, Westours, was sold to Holland America, he started a second company called Cruise West that his son now runs.  Read Line Profile »

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The owner of EasyJet, a low-cost intra-European air carrier, burst into the crowded cruise market in May 2005 with an entirely new concept to attract a young adventurous traveler who just might think of taking a cruise if the price and experience were right. Using one of the original small Renaissance ships, EasyCruiseOne, the company began operating in the Western Mediterranean in the summer and the Caribbean in winter.  Read Line Profile »

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A U.S.-based firm with a Croatian owner, Elegant T & C owns two small ships, the 117-passenger Andrea and 64-passenger Monet, and markets others such as the Sea Cloud sailing ship pair.  Read Line Profile »

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As a 150-year-old Norwegian family firm that caters to a largely middle-class British clientele, Fred. Olsen operates a fleet of four mid-size ships (450-900 passengers) and will add a fifth in the first half of 2008.  Read Line Profile »

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This small American-owned fleet offers cruises through France's waterways.  Read Line Profile »

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A 19th-century waterway was dug across Sweden, using lakes wherever possible, between Stockholm and Gothenburg. In the summer months, three tiny veteran canal boats taking between 50 and 58 passengers ply the scenic route.  Read Line Profile »

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Provides GreenTracks small-boat ecotours of the Amazon region.  Read Line Profile »

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This venerable German shipping line traces its origins back to the 19th century when two mighty firms, Hamburg American Line, based in Hamburg, and North German Lloyd, based in Bremen, competed for passengers, including huge waves of immigrants, and freight. Today the combined company operates three very different types of cruise ships that cater to the German market and or the German and English-speaking charter market.  Read Line Profile »

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A real sleeper in the North American market, this line started with one converted Scottish ferry in 1989 and turned it into a top-of-the-line 49-passenger luxury Scottish country hotel with top-end prices to match. The company then added a second vessel, the Hebridean Spirit, for international cruises. Both cater primarily to the very high end British market.  Read Line Profile »
 

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For well over a century, a daily coastal passenger and cargo service has linked three-dozen cities and towns along the rugged island studded coast of Norway from Bergen in the south to beyond the North Cape. Over the years, the Hurtigruten (fast route) has attracted not only locals but increasing numbers of foreign tourists who also use the ships to travel from one place to the next or to make the 6-day one-way or 12-day round-trip cruise.  Read Line Profile »

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The line has but one older ship based at Fort Lauderdale making year-round two-night cruises to Nassau in connection with time share marketing.  Read Line Profile »

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This Alabama-based company offers nature travel and ecotours to destinations all over the world. Cruise destinations include Africa, Antarctica, the Amazon region and the Galapagos Islands.  Read Line Profile »

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Sven-Olof Lindblad, son of Lars-Erik Lindblad who initiated expedition-style cruising in the mid-1960’s, operates a fleet of small ships in many different markets with arguably the best enrichment programs afloat using teams of well-trained naturalists to give entertaining talks aboard and lead passengers ashore.  Read Line Profile »

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In 2006 a maritime firm, Ambassadors International, based in San Diego, began putting together a cruise line formed by the American West Steamboat Company, based in Seattle and the Delta Queen Steamboat Company, based in New Orleans.  Read Line Profile »

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Mega-yacht Orion, built in 2003, offers trips to various points in Australia and the surrounding region.  Read Line Profile »

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A German family-owned firm headquartered in Neustadt in Holsetin, Peter Deilmann Cruises commenced its program of river cruises in 1983 under the direction of founder Peter Deilmann. His two daughters, Gisa and Hedda, now head the company that operates eight riverboats and the 513-passenger deep-sea cruise ship Deutschland built in 1998,  featuring grand Edwardian and Art Nouveau interiors and operating year-round on worldwide itineraries.  Read Line Profile »

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Established in 1991, this fleet of polar-exploration vessels offers cruises to the Arctic and Antarctic regions.  Read Line Profile »

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Started in 1988 by Eddie Conrad, a New Orleans towboat and barge owner, this outfit operates a one-of-a-kind cruise experience that could very loosely be considered a cross between a European river barge and one of the Delta Queen steamboats, except that it’s neither.  Read Line Profile »

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Saga began operating tours in 1951 for British senior citizens 60 and older, then in 1995 dropped the minimum age to 50. On Saga Cruises, the traveling companion must be at least 40.  Read Line Profile »

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To serve the South Atlantic island of St. Helena, one of the most remote places on earth, with no air access, a purpose-built British Royal Mail Ship plies regularly between England, Ascension Island, St. Helena, Namibia and Cape Town , South Africa carrying literally everything the residents require. Stowed aboard the British government-owned but privately managed ship may be a new school bus, refrigerated and frozen food, mail-order catalogue purchases, post stamps, medical supplies, building materials and the family dog.  Read Line Profile »

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Family owned St. Lawrence Cruise Lines, in business since 1981, operates one small 66-passenger river cruiser on three- to six-night itineraries between Kingston, Ontario, Montreal and Quebec City.  Read Line Profile »

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Conceived by Swedish yachting enthusiast Mikael Krafft, Star Clippers got its start in 1991 with a four-masted, barkentine-rigged sailing ships followed by a second a year later. These ships appeal to those who own their own yachts; others who have stepped up from the Windjammer Barefoot ships; people who would not dream of taking a mainstream cruise; and lastly, avid cruisers who want to try everything that floats.  Read Line Profile »

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The parent company of Norwegian Cruise Line, Star Cruises, based in Malaysia, markets to mostly Asians and to Australians and locally based Europeans for the SuperStar Gemini.  Read Line Profile »

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This one-ship luxury cruise line visits destinations all over the world, including the polar regions, Africa and the Mediterranean.  Read Line Profile »

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Offers high-quality educational cruises on small ships to destinations around the world.  Read Line Profile »

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One of the top Yangtze River cruise lines, Victoria Cruises is a Sino-American joint venture. Managed from the U.S., the ships were built in China and have all Chinese crews. Most passengers take the river cruise as part of a longer China tour, and they hail from all over the world including overseas Chinese.  Read Line Profile »

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Launched in 1997 when some former officials of the former Royal Viking Line got together, Viking River Cruises bought the venerable KD Rhine Line dating to 1827, and then set out to build the largest and newest European riverboat fleet.  Read Line Profile »

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The British-owned Voyages of Discovery (All Leisure Group) operates a single ship for the British and American markets. Discovery World Cruises was the U.S. marketing firm from 2003 until 2007 when it was folded into the UK firm.  Read Line Profile »