This small town is famous for Wall Drug Store, an unusual establishment founded in 1931 that is replete with western wear, a cowboy orchestra, museums, an art gallery, buffalo burgers and homemade pie—and free ice water for thirsty travelers. It's not only a place of Old West wonder, but it's also a monument to clever marketing—it came into national prominence because the owners placed signs all around the world stating the distance to Wall Drug Store. You're sure to see many, many signs for it along the highway before you arrive. Rapid City is 56 mi/90 km west of Wall Drug Store.