Affixed to the Marrakech Conference Centre, this popular hotel is big and proud with lots of large-scale Moroccan accents to appease the hordes of conventioneers and bus tours that keep occupancy rates high. More like a Kasbah than a tourist-friendly outpost, this popular hotel proves to be an excellent (although overpriced) base from which to explore the area's sights. It's a bit of a walk to the heart of the medina, but there is plenty to see, smell and hear along the way.
The enormous lobby, a seeming reproduction of the Mezquita in Cordoba, Spain, with its concentric Moorish arches and soaring ceiling, showcases the work of local artisans in its rugs, metalwork and intricate mosaics,
and plush seating clusters entertain guests. A series of marble corridors leads to varied restaurants ranging from Moroccan to kosher and to numerous bars. The traditional Mediterranean atmosphere doubles the pleasure with a festive atmosphere and tasty menu. Boutiques offer plenty of stylish, high-priced merchandise, including Moroccan handicrafts.
Poolside, guests enjoy the illusion of sitting in an old Moroccan tribal village with ocher-walled accommodations wings rising from around the palm-studded precincts. Spouting fountains add additional excitement to the pool area, where guests can dine on lighter fare. The fitness club includes a massage room, tiled hammam and fully equipped exercise 
area. The convention center offers a variety of meeting rooms accommodating as few as 20 people and as many as 2,500. A business center provides corporate perks, and everyone enjoys free and secure parking.
There are five accommodations wings, with the farthest one a long, hot walk from the reception desk in summer. All of the guest rooms are of average size, with jade-green or topaz-red color schemes, mostly twin beds with padded headboards, and low marble-topped tables that make poor substitutes for desks and dressing tables. High-tech bedside controls, bulky (and noisy) minibars, air-conditioning, phones with voice mail and data ports, wireless high-speed Internet, safes, and pink baths with hair dryers, WCs and toiletries can be expected in all. Balconies are so tiny that only a single chair will fit on them. Ground-floor rooms that open onto the pool area are the choicest options here, although occupants taking breakfast have to endure the stares of curious passers-by. Suites add living space and extras such as sleigh beds, extra baths and swankier furnishings.
Room service never stops. For individuals, the hotels in Hivernage, especially the Es Saadi and Imperial Borj, provide superior accommodations in a more personable atmosphere.
