Beef, turkey or veggie—just order your own version at the counter, and they'll bring it to your table. Hand-cut fries, milk shakes and chocolate chip cookies round out the menu. Daily 11 am-11 pm. $. Most major credit cards. 287 Seventh Ave., between 26th and 27th streets (subway line 1 to 28th Street; C or E to 23rd Street), Manhattan, New York City. Phone 212-488-7500.