Just down the street from the Hilton Tel Aviv, this property is a frequently overlooked, mid-ranged member of the city's hotel row. Although offering facilities and services on a level just below those of its neighbors, the Renaissance, Sheraton Towers and Sheraton Moriah, the Carlton is Tel Aviv's leading boutique hotel and provides a personal touch often missing at the larger establishments. Catering primarily, but not exclusively, to a French-speaking clientele, this 25-year-old property was completely renovated and refurbished in 1999, and has been faithfully maintained in the years since.
The
slightly submerged entranceway to the hotel opens to a relatively small lobby. A modest, simple lounge with staid, mostly uncomfortable light-colored chairs sits to the back, while the hotel's sole restaurant and banqueting halls are one flight up.
A special attraction is the rooftop swimming pool, which although small, offers the most stunning views of the Marina and the Tel Aviv beachfront promenade. The white sand beach is easily accessed, as are the boating facilities of the Tel Aviv Marina. Business facilities are meek, with conference halls catering to a maximum of 300. Parking is available nearby, 
but at a hefty cost.
The Deluxe Sea View rooms offer a full view of the Mediterranean, but are appropriately more expensive than rooms with a city view. All rooms have been tastefully refurbished, with an accent on a strong wood finishing. Balconies are narrow, making sitting or standing outside a harrowing experience. Baths are small, but equipped with massage showerheads, hair dryers and magnified mirrors. Phone lines with data ports are available, as well as wireless Internet access. The top three floors are designated as "Royal," and enjoy an exclusive Executive Lounge with its own light buffet and an elegant boardroom. Room Service operates around the clock.
The hotel's staff is friendly and efficient, with a personal touch exemplified by free room deliveries of milk and cookies in the evenings, and fresh orange juice before breakfast. Businessmen will find little to write home about, but vacationers may find the personal service and homey hospitality more welcoming than what is available at the Carlton's larger and more lavish neighbors on the beachfront.
